At&T Research Paper Example | Topics and Well Written Essays - 1500 words

At&T - Research Paper Example it covers the national and the regional business markets, spending $100K-1M & $50K-100K on each respectively (Kalata, 2011). The SMB currently has 125K accounts. Besides these three major groups, it has global ramifications which it labels as ‘Most of World’ (MOW) which incorporates the non US based clientele, where the projected spend is $500K, and also offers government solutions in the local government, educational and medical sectors’ (Kalata, 2011). AT&T offers network, devices as well as applications’ to its consumer base. Focus Strategy AT&T has developed its product lines for its varied customer base by focusing on differentiation and cost leadership which can be illustrated with Porter’s Generic Model. ... It has also diversified into the TV broadcast (DIRECTV) and yellow pages business, offering multimedia local search solutions. Their IP (Internet Protocol) based business communications services are considered the most advanced in the world. The company offers tailor made solutions for the different cultural groups within the United States , never forgetting what is important for the consumers, shareholders, business associates and employees. Key Success Metrics In the highly competitive global environment, survival and sustainability of a company depends upon the level of its adaptability to the continuously changing consumer demand, ability to come up with affordable and technically abreast products for its market, good employee management and judicious expenditure of resources. In terms of its financial infrastructure, AT&T is a giant amongst its competitors and its workforce is one of the best in the telecommunications sector. AT&T has diversified its business and focused on aspe cts in which it can really excel. It has kept its primary focus on developing GSM wireless networks which occupy the envious position of being 88% of the currently prevalent global networks. It is therefore the largest US operator in the global market. Being the best provider of 3G networks, it is gradually focusing on transitioning towards the 4G technology, although its global deployment may take some years. The latest technology in communications known as LTE is already undergoing trials under the aegis of AT&T. The company has invested billions in its wireless networks around the world. In 2009, AT&T invested $17.3 billion and intended to increase the amount further in